SHOP IN SHOP:
The shop in shop concept is where a brand owner or retailer takes space in another retailer's store and fits it out to provide selling space dedicated to that secondary company's product. Shop in shops is becoming popular among retailers who are just launching their brand and want to create a presence from leveraging a larger brand. For business owners shop in shops is a great way to jump start a brand which have a small amount of inventory, handmade goods, and new products in the line which need to be tested in a low risk situation. Elegant offers variety of different services under shop in shop facilities:
If you are opening up a shop in shop in a store which is already popular, you will have existing foot traffic from people who are loyal to the larger brand. This is a great opportunity for your brand to be discovered, because you will have access to the larger brand's customers. People can sometimes shy away from unfamiliar name brands, so pulling customers in with a brand they are familiar with already is a great way to leverage already developed trust.
A shop-in-shop is much friendlier on your wallet than renting out an entire space to yourself. If you've just launched your brand and you want a physical presence, a shop-in-shop will be the most feasible option to gain exposure and start creating a friendly customer base.
Testing Out the Market
Sometimes you're not sure if your product will work in a particular market. Opening a shop in shop is a low risk opportunity to test out the market and see if your product sells in the market. If you're in the shop itself, you can see how the customers interact with other products in the store, and check out the products you have to offer.